Cision White Papers/Thought Leadership

When In Doubt, DON'T Send It Out
Find out about what to do and what NOT to do in targeting the media effectively and building fruitful working relationships with the press.

Cision/GWU - Journalists' Social Media Usage
This national survey found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories.

What Web 3.0 Will Mean to You
Discover what Web 3.0 is and how it will impact the PR industry. This white paper includes 5 things you can do now to start taking advantage of Web 3.0.

Engaging Social Networks
Discover how to find Your community, build relationships and gauge your influence in social media.

Developing Effective Social Media Guidelines
Top tips to learn how to develop an effective, organic social media policy that keeps your organization authentically engaged in online communities.

Personality 2.0
8 ways to take control of your social media brand. Learn how to take control of your personal reputation and social media brand.

Effective Media Planning and Editorial Calendar Research
Ten tips for turning editorial calendars into a strategic media plan. Find out how to use editorial calendars to create a media plan that leverages key outlets' editorial content to maximize the timing, targeting and success of your releases.

Lane PR Case Study
Find out how this PR agency was able to gain superior results for their clients by using CisionPoint, and how they achieved ROI by generating more targeted media lists and better story pitches.

PR Agency Case Study
Learn how this award winning agency used CisionPoint Plan and Connect capabilities to improve processes for media list creation, news release distribution, editorial calendar research and other key functions.

ADWeek - Measuring the Media
Article reprint from AdWeek, BrandWeek, and MediaWeek that addresses the use of PR analytics as effective tools to measure the impact of advertising and other marketing tactics. Hear from Cision's KC Brown, SVP of Media Analysis Services as he discusses the importance of measuring uncontrolled media, such as news stories, press releases, blogs and posts to social media.

PR Week - How social media monitoring assists in planning campaigns
Article reprint from PRWeek. In the MasterClass column Cision's Heidi Sullivan, VP of Media Research discusses how social media monitoring can be used to assist in the planning of PR campaigns.

Journal of Communication in Healthcare - Social Metrics
Article reprint from the Journal of Communication in HealthCare. Hear from Cision's Jay Krall, Manager Global Product Management as he discusses the use of social metrics to evaluate the impact of online healthcare communications.