Expert Articles
Displaying 8-14 of 97 articles.
9/30/2010
Booking a successful speaking engagement is about more than knowing what to say. It’s also about how you say it and who you say it to. Read on for tips on how to prepare for the speaker circuit so that you can make the impact you want
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9/16/2010
Angered by how public relations professionals are portrayed on reality TV? One PR professional seeks to set the record straight.
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9/2/2010
Seeing stars? Make sure you have a plan in place when looking for a celebrity spokesperson for your next campaign.
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8/26/2010
It’s not enough to want to be featured on TV – you have to have something to say and be able to show newscasters why it fits with their coverage. Read on for tips on how to identify and target trends in broadcast news.
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8/12/2010
PR professionals need to adapt in the face of a changing 21st century media. New media types, faster methods of accessing information and the need for transparency are all contributing to the transformation of the media industry, and consequently, the PR world too. Here are 5 lessons to be learned in this bold new age.
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7/15/2010
There are ways to combine social media marketing with more traditional strategies, such as e-mail marketing. Read on for ideas on how to build an opt-in list using your social network.
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6/17/2010
Developing and sticking to your brand’s message is a key step in engaging with your consumers. Read on for ideas on how to prepare your company story and the best way to reach out to your audience.
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