Expert Articles

Displaying 1-7 of 97 articles.

Cision Experts Look to the Year Ahead

1/20/2011

Our friends over at CisionBlog compiled their predictions for the media landscape in 2011. From social media to broadcast content, here are the top media trends coming our way this year.

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Bet Your Brand…on Trust

12/2/2010

Inspire brand trust and truth, and your marketing campaign will reach new heights.

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Is Your Tone Killing Your PR Campaign? Sometimes it’s not What You Say, but How You Say it

11/11/2010

Tone and content are crucial to the way your message is perceived. Learn why the way you articulate yourself can make or break a campaign.

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Why Using Facebook and “The Twitter” Aren’t Enough. PR is the Fuel for Social Network's Marketing Engine

10/28/2010

It’s important to remember that Facebook and Twitter did not start out as marketing tools. In fact, most users are on there for personal reasons, not professional. Here’s how to make sure your company isn’t turning off potential clients online.

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It’s Time to Get Engaged with Content

10/14/2010

Providing quality content is a key part of social marketing strategy. Read on for tips on how to incorporate content marketing into your agenda in a way that will connect with consumers and get their attention.

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About Expert Articles

In-depth articles from industry experts offering insight and advice on every aspect of public relations including media relations, event planning, investor and government relations, corporate communications, consumer marketing, speaking opportunities, writing skills and beyond.

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