Expert Articles

Displaying 1-7 of 78 articles.

Find Your Audience: Effective Targeting for Social Media

3/11/2010

Social media isn’t just about distributing your message via Twitter or Facebook. It’s about identifying your intended audience and reaching out to them to build a two-way street of interaction and communication. Read on for tips on how to identify and reach your audience using social media.

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Video a Must-Have for Compelling BtoB Engagement

2/25/2010

Words aren’t the only tool in your PR arsenal. Here’s why you should consider video when approaching BtoB marketing and communications.

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Can You Hear Me Now? Top Tips To Make Sure Your Communication Isn't Breaking Up

2/11/2010

Communications professionals pride themselves on being able to articulate their company's message. But are your communication skills matching your words? Here are tips on how to improve your presentation and confidence when speaking with clients and colleagues.

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Blogeando: Latinos Are Blogging, Are you Engaging Them?

1/28/2010

Latino bloggers are making their presence known. Read on to learn why this growing batch of bloggers is not a group you should ignore.

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What’s Your Story? How answering this question results in stronger messaging

1/14/2010

Brand messaging is not just about a consistent voice from the marketing department. It’s also about creating a message that speaks to employees and customers. Read on for tips on how a solid messaging platform can bring together departments and build trust in customers.

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Social Media vs. Traditional Media

12/10/2009

For some, it may seem like social media is all or nothing. But incorporating social media into your everyday marketing practices can be quite simple. Read on for tips on why using social media doesn't need to mean the end of your current marketing routine.

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Understanding Industry Analysts and What They Bring to Tech Companies

11/19/2009

Getting the insight of an industry analyst can be a critical step in your product strategy. Here’s how to ensure your analyst briefing goes off without a hitch.

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About Expert Articles

In-depth articles from industry experts offering insight and advice on every aspect of public relations including media relations, event planning, investor and government relations, corporate communications, consumer marketing, speaking opportunities, writing skills and beyond.

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