Amy Rushlow – Online Managing Editor, Prevention
By Maxwell Leonard
Much is written these days about finding a balance between life and work. Truth be told, fitting a healthy lifestyle around a busy career is not an easy accomplishment. Reading articles and advice columns which purport to have the secrets to unlocking this formula, we hope as readers that the journalists themselves are living out the wisdom they so kindly impart to us. Confirmation of this theory can be observed in Amy Rushlow, the new online managing editor of Prevention.
Women’s health magazine Prevention features tips and advice on how to maintain a healthy way of life amidst the calamities of the modern world. Rushlow, who came over from sister publication Men’s Health just this month, will have her hands in many areas “…from social media to newsletters to assigning and editing features and slideshows,” she said.
Moving from a men’s interest publication to a women’s health brand has helped Rushlow align her life goals with her working requirements. She works out every day during lunch, as many other employees of parent company Rodale do. This type of congruency on the job helps keep her fired up about the direction of her life and her career.
"I love that Prevention is relentlessly positive and optimistic,” she said. “You read Prevention magazine or Prevention.com, and you feel good about yourself and hopeful for the future.”
She is lucky to work for a corporate entity, such as Rodale, that provides her the support to balance a passion for her work with a healthy life. “I’ve always looked for jobs that will play to my strengths while allowing me to grow my skills,” she said. In order to grow on the job, Rushlow has benefited from working with what she described as “some of the best people in my field.”
While at Men’s Health, she learned from editor in chief Bill Phillips to take chances. “It’s okay to take risks and push the edge, and that sometimes you’ll cross the edge when you do that, and that’s okay too,” she said.
In order to stay on the cutting edge of the recent media push to social and digital, Rushlow feels that “online journalism is forcing writers to be more creative and sharper.” At Prevention, this means catering to new readers who may or may not have access to the print magazine.
“Social media is a great way to introduce new people to your brand...a great way to hear from readers – not only about what they think of your brand, but about everything that they care about,” she said.
Combining her sense of purpose with a developing understanding of the media industry, Rushlow seems poised to continue advancing in her career. “I see myself as an editor in chief of a health, lifestyle or women’s magazine,” she said when asked about her long-term goals.
At Prevention, and generally at Rodale, Rushlow has found an environment well-suited to develop her skills, allowing her to write about and live a healthy, balanced life.
Notices about new fitness and health products and experts who are willing to talk about certain topics will catch her attention.
"It has to be new, apply to our demographic and be something that’s actually useful,” she advised.
She does screens her calls, so if you contact her by phone, leave a message and she will get back to you if she thinks “it’s a fit.” Generally, she prefers to be contacted via email.
Follow Rushlow on Twitter at @amyrushlow or on Pinterest at @amytrishard.
Photo credit: Ken Stachnik